WORLD OF MOUTHS: excellent ad “The Switch” by Heineken

September 14, 2012 § Leave a comment

Heineken new TVC is just awesome. So awesome that my mum noticed it herself. While she’s not really the beer type mother Heineken did a great job making its latest commercial a pleasant-to-everyone’s work which is one of the secrets of a successful viral marketing campaign. Concept proof being when mothers advise their own sons to watch a beer ad!

Congrats to TBWA\NEBOKO, and AD Martin Krejci

“The perfect beer calls for the perfect bar,” says Heineken’s latest ad campaign — and to prove it, their new commercial demonstrates how a cold glass of their brew can turn even the dingiest dive into a bustling nightclub.

The commercial, titled ‘The Switch,’ begins with a few friends tumbling off the street into the type of dark, quiet bar you’d probably back out of before ordering a drink. But not our heroes — they call for Heineken (which, conveniently, turns out to be the only thing on tap), causing the barkeep to begin pulling a series of levers that bring about a magical transformation.

The next thing our brave drinkers know, they’re in a fancy retro watering hole, complete with well-dressed revelers, chandeliers and a killer band blasting through a horn-laced R&B rave-up. The band in question: Clairy Browne and the Bangin’ Rackettes, an Australian group whose debut album, ‘Baby Caught the Bus,’ came out last November and includes the song ‘Love Letter,’ performed here.

Just loving it!




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