When Technology Marketing serves Tradition

June 11, 2011 § Leave a comment

For half a century, Bollinger has been paying tribute to the best that the Champagne region and the passage of time have to offer, by crafting its prestige cuvee, Bollinger R.D.

On 8th july, the House of Bollinger will host a unique tasting event at a venue that as not yet be revealed, to celebrate the vintages that produced this prestigious cuvee.

For the occasion, a small number of guests will be invited to share a rare experience. For the first time ever, Bollinger will be opening the doors to its universe, and only five seats reserved to non professionals, yet wine lovers.

It is through ads posted from today in 10 international newspapers that readers, all over the world and through a contest, will have a chance to win their prize. Hidden in the ad, a QR code in the colors of the brand will direct participants on the website dedicated to the event.

You have until June 21st to tell your very own “LIFE CAN BE PERFECT” story, either true or imagined.

All stories will be subject to approval by the Bollinger Jury, that will announce names of five winners via its website on June 27th, 2011.

Life can be Perfect Website HERE



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