Moet & Chandon by Tim Walker
June 10, 2011 § Leave a comment
After its International Campaign Moet & Chandon Champagne has unveiled its new campaign without Scarlett Johansson, the brand’s celebrity ambassador of the brand since March 2009.
In a release, Moët & Chandon President & CEO Daniel Lalonde said, “Moët & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. The international campaign highlights a return to the immutable elegance and glamour that are inherent to both Moët and Scarlett.”
Moët & Chandon or Moët, French winery and co-owner of the luxury goods company Moët-Hennessy. Louis Vuitton. Moët et Chandon is one of the world’s largest champagne producers and a prominent champagne house.
For the January 2011 Moët & Chandon Ad Campaign, British photographer Tim Walker photographed Johansson at Trianon built by Jean-Rémy Moet in Epernay, North East of Paris last Fall.
Scarlett poses on a wooden staircase, surrounded by towers of champagne glasses and clutching a magnum of Champagne, while wearing a gorgeous sky blue ballgown which alluringly reveals a bit of the sex symbol’s thigh and leg.
( Like you may have found, the visual is the same in both campaigns, but in the newest Scarlett has been substituted by the bottle of Champagne).
Scarlett puts that famous pucker to use, pouting seductively in bright red lipstick.
All the amazing photos in the International Ad Campaign, meant to express the sensuality and beauty of the actress.
Scarlett Johansson is the reflection of the rich patrimony and savoir-faire of Moët & Chandon.
But in new ad campaign the British photographer Tim Walker still reflects the glamorous touch and uniqueness of this champagne even though she is not on the ad.