New Starbucks logo hits China. Setting a new trend for Asian copycat coffee brands?
April 8, 2011 § 3 Comments
Love it or not, that’s the brand new Starbucks logo. I personally like it as it doesn’t look as heavy as the previous one with its bold fonts. I like the idea of the brand being so strong that is doesn’t even need to be written. I just wonder what people in China will call it now? The green mermaid? Will the disappearance of the ringed name let Chinese branches add their own Chinese name around (新吧克)? Was it a move from SB to seduce Asian markets even more? SB has always been good at adapting its environment, mainly thanks to greatly smart adaptions of their recipes so that wouldn’t be too much of a surprise if they’d done the same for their logo, making SB a truly All-the-Nations coffee brand.
– Starbucks new logo as seen in Shanghai, PRC
– Starbucks Asian copies. Will the new logo inspire copycats as much as the old one?
– Starbucks logo through the years: the better you do, the less you need to tell.