WORLD OF MOUTHS: The Mediterranean diet

Add Cuban cigars and that would be my everyday diet 🙂

WORLD OF MOUTHS: Samson brew design

Ouch… beautiful design/branding is like a punch in the guts.

Bottle design and branding for New Jersey-based craft brewer Jeff Samson. Starting with the legend of Samson and the Lion most of us are familiar with and adding a beverage industry twist, these liter bottles are screen printed front and back and packaged in original repurposed beverage crates.

 

WORLD OF MOUTHS: Californian wines bigger than Bordeaux? What?!

WORLD OF MOUTHS: Starbucks China recipes all-in

WORLD OF MOUTHS: product placement in latest Tim Burton’s movie

Subtle…

MacDonald product placement in Dark Shadows’ Tim Burton. Johnny Depp reading an ancient manuscript, nice MacDonald monogram in red and gold.

WORLD OF MOUTHS: info-graphic “Vine to Wine”

WORLD OF MOUTHS: adult chocolate milk

After a long, hard day of watching your little hellion, relax with your own glass of cold chocolate milk. Made with a top secret vodka-filled recipe, adult chocolate milk ($24) is 40-proof dairy goodness that we imagine. Other alcohol-spiked classics from the same company are coming soon — Adult Orange Cream, Adult Fruit Punch, and Adult Limeade.

WORLD OF MOUTHS: China’s first French cafés chain’s logo unveiled

Here we are!

I’m very proud to unveil PATACHON’s first logo. Developed with South Africa Cape Town’s designer Luke Ritchie, it features PATACHON’s monogram on top and full name beneath in a warm and vivid red background.

PATACHON is the first chain of French café in China. First stores to open in Shanghai in November, and December 2012.

Stay tuned!

 

 

WORLD OF MOUTHS: excellent ad “The Switch” by Heineken

Heineken new TVC is just awesome. So awesome that my mum noticed it herself. While she’s not really the beer type mother Heineken did a great job making its latest commercial a pleasant-to-everyone’s work which is one of the secrets of a successful viral marketing campaign. Concept proof being when mothers advise their own sons to watch a beer ad!

Congrats to TBWA\NEBOKO, and AD Martin Krejci

“The perfect beer calls for the perfect bar,” says Heineken’s latest ad campaign — and to prove it, their new commercial demonstrates how a cold glass of their brew can turn even the dingiest dive into a bustling nightclub.

The commercial, titled ‘The Switch,’ begins with a few friends tumbling off the street into the type of dark, quiet bar you’d probably back out of before ordering a drink. But not our heroes — they call for Heineken (which, conveniently, turns out to be the only thing on tap), causing the barkeep to begin pulling a series of levers that bring about a magical transformation.

The next thing our brave drinkers know, they’re in a fancy retro watering hole, complete with well-dressed revelers, chandeliers and a killer band blasting through a horn-laced R&B rave-up. The band in question: Clairy Browne and the Bangin’ Rackettes, an Australian group whose debut album, ‘Baby Caught the Bus,’ came out last November and includes the song ‘Love Letter,’ performed here.

Just loving it!

 

WORLD OF MOUTHS: KLOUT new face revealed, new functionalities, and algorithm

“Your Moments” added (KLOUT response to Facebook Timeline), integrating your most engaging social posts/acts among Facebook, Twitter, G+.

Might have chosen another name though for this new function, “Moments” being already the birth name of WeChat timeline-feed board…

Good move KLOUTboys!